Apple is preparing to hold one of the most anticipated events in the tech world on September 9, 2025. The company will host this special event, announced with the slogan “Awe dropping,” at the Steve Jobs Theater in Apple Park. So, what might we encounter at this event, which products are expected to be introduced, and how can it be followed from Turkey? Here are all the details.
Apple’s Event on September 9 Officially Confirmed (Time, Broadcast, Theme)
According to Apple’s official announcement, the event will take place on Tuesday, September 9 at 10:00 a.m. PT (8:00 p.m. Turkey time). It will be streamed live on Apple.com, the Apple TV app, and YouTube. Tech enthusiasts around the world will be able to follow Apple’s new product announcements simultaneously. This year’s event theme, “Awe dropping,” is also a hint that Apple is preparing a major surprise.
iPhone 17 Family: Air, Pro, and Pro Max Expectations
As always, the most anticipated part of the event will be the iPhone 17 series. Rumors suggest that Apple will follow a new strategy this year by introducing a brand-new and ultra-thin model called “iPhone 17 Air.” This model is expected to replace the Plus version we've seen in previous years. The Pro and Pro Max models are likely to feature the new generation A-series processor, an improved camera design, and several other major upgrades. Apple’s focus on thinness and portability is expected to be even more prominent this year.
Apple Watch Series 11 & Ultra 3: Possible Innovations
There’s a lot of excitement on the smartwatch front as well. Apple Watch Series 11 and Apple Watch Ultra 3 models are expected to be introduced. Significant improvements are rumored, especially in health tracking, durability, and battery life. For the Ultra 3 model, advanced sensors and a more durable case tailored for athletes and outdoor users are among the anticipated updates.
AirPods Pro 3 and Other Surprises (AI/iOS 26 Included)
Apple is preparing to refresh its headphone lineup. The AirPods Pro 3 may feature improved noise cancellation, a more efficient chip, and new sensors. In addition, with the release of iOS 26, the expansion of Apple Intelligence features is on the agenda. As a result, Siri is expected to become smarter, with new AI-based personalization features enhancing the overall user experience.
How and Where to Watch from Turkey?
For users in Turkey who want to watch the event, the live stream will begin at 8:00 p.m. There are three options to watch:
- Apple TV app
- Apple’s official YouTube channel
- Apple’s official website (Apple.com)
You can also follow the Apple Events page to add the event to your calendar and stay updated with announcements.
Products We Don’t Expect to See at This Event
Even though expectations are high, some products are unlikely to make an appearance at this event. In particular, the introduction of iPad and Mac models will likely be pushed to October. Therefore, we expect the event on September 9 to focus more on iPhone, Apple Watch, AirPods, and software updates.
Awe Dropping Expectations
At Apple’s event on September 9, not only new iPhone models but also AI-powered software enhancements and ecosystem innovations are expected to take the spotlight. With the launch of the iPhone 17 series, Watch Series 11, Ultra 3, and AirPods Pro 3, it’s anticipated that user experience and technology will become even more interconnected.
By tuning into Apple’s official channels at 8:00 p.m. on September 9, you could be among the first to witness these exciting developments.
