Technology giant Meta has taken a long-awaited step and, as of October 31, 2025, has launched its advanced AI assistant, Meta AI, in Turkey. WhatsApp, Instagram, Facebook, and Messenger — the indispensable apps of daily life — are now becoming much smarter. With full Turkish language support and offered completely free of charge, Meta AI marks the beginning of a new era of digital interaction for millions of users in Turkey.
What Is Meta AI? The “Ambient Intelligence” Ecosystem
Meta AI is not a standalone app; it is designed as an “ambient AI” directly integrated into the Meta ecosystem. This approach allows users to benefit from the power of artificial intelligence without switching between apps. The term “ambient intelligence” refers to AI working quietly in the background to actively assist the user. This AI-powered assistant from Meta goes wherever you are.
Platform-by-Platform Meta AI Usage
This new assistant meets different needs across each platform and is designed to make users’ daily tasks easier. From messaging to content discovery, and from information search to image creation, it performs a wide range of tasks quickly and accurately, making the user experience smoother and more interactive on every platform.
Using @Meta AI on WhatsApp and Messenger
On WhatsApp, you can access the assistant by tapping the blue-purple circle icon on the main chat screen or by typing @Meta AI in group chats. For example, when you ask a question like “List the top 5 beaches in Antalya,” Meta AI naturally understands Turkish and provides fast, contextually relevant answers.
Instagram and Facebook: From Social Media to “Answer Engine”
This move by Meta is transforming the search bars of Instagram and Facebook. These are no longer just for looking up profiles or hashtags. You can now ask natural-language questions like “What are the top 3 exhibitions to visit this weekend?” and receive direct answers within the platform. This evolution turns social media into an “answer engine.”
Llama 3 and the “Imagine” Feature: Powerful Capabilities
Behind Meta AI lies Llama 3, Meta’s latest large language model. This powerful infrastructure positions the assistant in the same league as ChatGPT and Gemini. In addition, thanks to Microsoft Bing integration, Meta AI can generate responses not only from its training data but also from real-time internet information.
Image Creation Within Chat Using “Imagine”
One of Meta AI’s most striking features is the “Imagine” command. By typing /imagine during a chat, you can instantly turn your idea into an image. For example, when you write “/imagine a futuristic cat drinking tea on the Bosphorus in Istanbul,” the AI creates a personalized image for you. Moreover, you can animate these visuals with a single tap and turn them into GIFs.
Is Meta AI Becoming a Rival to Google?
This move by Meta represents a direct challenge to traditional search engines — particularly Google. The fact that users no longer need to leave an app to get information could fundamentally change search habits. With its Turkish language support, this AI-powered assistant from Meta aims to turn social platforms into powerful information hubs rather than just spaces for sharing.
