Apple's September 9 event created a major buzz in the tech world. The company introduced the iPhone 17 series, the all-new ultra-thin iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3. In addition, the iOS 26 update and Apple Intelligence innovations were also among the highlights of the event. In this article, we provide a detailed overview of all the products and software developments announced at the event.
iPhone 17: More Powerful, More Durable
Apple’s most anticipated product, the iPhone 17, arrives with significant improvements in design and performance:
- The A19 chip enhances speed and efficiency.
- Eco-friendly manufacturing is emphasized with the use of recycled materials.
- The front camera now includes Center Stage functionality, making video calls smoother.
- A 6.3-inch ProMotion display offers higher brightness and durability with reinforced glass.
- The 48 MP Dual/Fusion camera system delivers a major advantage in low-light performance.
iPhone Air: Apple’s Thinnest Phone Yet
The surprise star of the event, iPhone Air, drew attention with its ultra-slim 5.6 mm profile:
- Its Grade 5 titanium body makes it both light and durable.
- Designed for those who prefer a minimal and sleek form factor.
- Despite its slim body, the redesigned battery layout ensures extended battery life.
- The 48 MP Fusion camera with telephoto lens provides great photo quality in a compact design.
iPhone 17 Pro and Pro Max: For Professionals
- The A19 Pro chip raises the bar for performance.
- Battery life and durability improvements stand out.
- New color options and finishes provide a sleek aesthetic.
- Triple 48 MP camera system offers a professional-grade shooting experience.
Prices (US)
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max: $1,199
Prices (Turkey)
- iPhone 17: 77,999 TL
- iPhone Air: 97,999 TL
- iPhone 17 Pro: 107,999 TL
Pre-orders begin on September 12; official sales start on September 19.
Apple Watch Series 11, Ultra 3, and SE 3
The new Apple Watch models come with updates focused on health and durability:
- Apple Watch SE 3: Now features Always-On display, fast charging, and enhanced entry-level health features.
- Apple Watch Series 11: Introduces new hypertension alerts, sleep apnea detection, and an improved glass body.
- Apple Watch Ultra 3: Offers two-way satellite communication, advanced smart algorithms, and up to 42 hours of battery life.
Availability of health features may vary based on regulatory approvals in different countries.
AirPods Pro 3: A New Era in Audio Experience
AirPods Pro 3 stand out with both improved sound quality and new features:
- Heart rate detection and live fitness tracking
- IP57 durability and 5 different ear tip options
- Up to 8 hours of listening time on a single charge
- Advanced active noise cancellation (2x better than previous generation)
Prices: $249 in the US; 13,999 TL in Turkey. Launch date in Turkey: September 26.
iOS 26 and Apple Intelligence Innovations
Apple's biggest software announcement was iOS 26:
- Official release date: September 15, 2025
- Apple Intelligence expands AI-powered features
- Real-time translation system now available system-wide
- New “Liquid Glass” design language offers a more modern visual experience
Apple’s Vision for the Future
Apple’s September 9 event not only showcased new devices but also reflected the company's broader technological vision. With iPhone Air’s focus on ultra-thin and lightweight design, Apple Watch Ultra 3’s cutting-edge health and safety features, and AirPods Pro 3’s enhanced daily health and communication tools, the direction is clear. Meanwhile, iOS 26 and Apple Intelligence are pushing user experience in software to the next level.
This event showed that Apple is not just preparing for the future in hardware, but is also building a powerful ecosystem ready for what lies ahead.
