Smart glasses have recently become one of the most eye-catching products in the wearable technology field. Meta has taken this trend a step further with its latest product in collaboration with Ray-Ban: the Ray-Ban Display. Featuring a lens-embedded display and an innovative control system, Ray-Ban Display aims to make its impact on daily life even more natural. But what exactly does this new-generation eyewear offer?
The Launch Story of Ray-Ban Display
Ray-Ban Display represents one of Meta’s steps toward expanding its vision of wearable devices. After making a name with its camera-focused Ray-Ban Meta glasses, Meta now introduces display technology embedded directly into the lens. This model is positioned not only as glasses but also as a smart device that provides instant access to information via its screen.
Technical Features of Ray-Ban Display
- Design: Classic Ray-Ban Wayfarer style with Transitions® lens options for easy day-to-night use.
- Display: A HUD (Heads-Up Display) embedded in the right lens, offering readability even in bright environments.
- Camera & Sound: 12 MP camera, 5 microphones, and speaker system enable high-quality photo, video, and audio capture.
- Battery Life: Approximately 6 hours of use on a single charge, with the case providing up to 30 hours of total battery support.
- Control: In addition to traditional touch controls, it can be controlled via a Neural Band (EMG wristband) that detects finger movements.
Everyday Use Cases for Ray-Ban Display
Ray-Ban Display offers practical solutions across various aspects of daily life:
- Navigation: Get directions while walking or driving, displayed on the lens.
- Content Creation: Easily take photos or videos with a tap or wrist gesture.
- Translation & Subtitles: Real-time text and voice translation for live conversations.
- Instant Messaging: View WhatsApp, Messenger, and Instagram messages directly on the lens.
Differences Between Ray-Ban Display and Ray-Ban Meta Gen 2
The biggest difference between Ray-Ban Display and the Meta Gen 2 model lies in the embedded lens display:
- Thanks to Neural Band support, control options have evolved.
- In terms of pricing, Display is positioned in a higher segment than Gen 2.
- While Gen 2 emphasizes camera and audio features, Display brings information and notifications directly into view.
Limitations and Future Prospects of Ray-Ban Display
Despite its many innovative features, Ray-Ban Display also comes with a few limitations:
- Post-launch tests show the software will improve over time.
- It does not yet offer a full augmented reality (AR) experience; rather, it functions more like a HUD display.
- The screen is only in the right lens, which may require an adjustment period for users with dominant left eyes.
Price and Release Date of Ray-Ban Display
Ray-Ban Display will go on sale in the U.S. starting September 30, 2025, with a starting price of $799. The product will be available through LensCrafters, Sunglass Hut, Best Buy, and Ray-Ban stores. It is expected to launch in Europe and other markets soon after.
Looking Ahead with Ray-Ban Display
Ray-Ban Display is poised to transform the way we access information in our daily lives. From receiving notifications to navigating or seeing translations through the lens, the technology becomes a more intuitive and invisible part of your life. Although it’s not yet a full AR device, Ray-Ban Display’s innovative experience shows how wearable tech might evolve in the future. It offers a strong clue as to how such technologies will shape the future.
