At the Made on YouTube event held on September 16, YouTube introduced innovations that mark a turning point for content creators. YouTube unveiled AI-powered production tools, enhancements to the live streaming experience, new monetization opportunities, and special solutions for the music and podcast ecosystem. These updates aim to offer a fast, accessible, and creative production process for both new and professional content creators.
New AI Production Tools and Veo 3 Fast on Shorts
One of the most eye-catching announcements at the event was the integration of Veo 3 Fast into YouTube Shorts. With this feature, users can now produce short videos on mobile devices in 480p quality with low latency. Additionally, thanks to AI, a “first draft” video can be automatically generated from images. The Speech to Song tool, which transforms dialogues in videos into music by remixing them, makes the production process faster and more creative.
YouTube Studio: Ask Studio, A/B Testing, Dubbing, and Safety
YouTube Studio also introduced updates that will greatly simplify the work of content creators. The AI assistant called Ask Studio provides personalized answers to questions and suggests new content ideas by analyzing performance. Content creators can now run A/B tests on titles and thumbnails. The automatic dubbing feature, supporting 20 languages with lip-sync, offers a more natural appearance. A new likeness detection system helps detect AI-generated fake videos more effectively.
Big Leap in Live Streaming
YouTube announced its most comprehensive updates yet for live streaming. Broadcasters can now rehearse before going live, and Playables on Live allows viewers to play more than 75 games live. Features like split-screen chat for horizontal and vertical formats will enhance the viewer experience. A new feature that suggests Shorts content based on live streams will also help creators reach wider audiences more easily.
Brand Partnerships and Shopping
Another innovation unveiled at the event involves dynamic sponsored slots. Content creators can now sell featured products or services directly within videos through brand partnerships. YouTube Shopping also introduced AI-powered features that allow creators to tag and recommend products more easily, increasing potential earnings.
Special Innovations for Music and Podcasts
YouTube has introduced special features for its music and podcast ecosystem. On YouTube Music, pre-save and countdown pages will now be available for albums or singles. For podcast creators, AI-powered clip suggestions and automatic video creation from audio-only content will be offered. These features aim to help music and podcast creators build stronger connections with their audiences.
YouTube’s Vision for the Future
From short videos to long formats, from live broadcasts to music and podcast content, these new features aim to empower content creators to produce in more creative, efficient, and sustainable ways.
