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Home / Blog Articles / Amazon introduced its next-generation AI-powered assistant.

Amazon introduced its next-generation AI-powered assistant.

 Ahmet Özrahat
Author

Ahmet Özrahat

Last Update

20 March 2025

Category

Artificial Intelligence

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Amazon Continues to Innovate with Its Next-Generation AI-Powered Assistant, Alexa

Amazon is continuing to introduce innovations with its next-generation AI-powered assistant, Alexa. The new Alexa Plus, which will be available for free to Amazon Prime members, has been introduced under the name Amazon Alexa Plus. Users will be able to control their smart home systems via voice commands and receive event invitations through their Echo devices. Starting next month, Alexa Plus will be accessible through the Alexa app for a monthly fee of $19.99.

The new AI-powered Alexa Plus takes Alexa’s AI capabilities a step further. This assistant, which will be free for Amazon Prime members, is designed to simplify smart home control and enhance user convenience. Alexa Plus will also offer early access to select users, allowing those who want to experience a new Alexa era to get started right away.


What Features Does AI-Powered Alexa Plus Offer?

With the support of generative AI, Alexa aims to make users’ lives easier. The features, which will be free for Prime members, bring significant improvements in smart home control and information retrieval. Alexa can now control smart home devices with voice commands and streamline grocery shopping. Additionally, with Uber Eats integration, Alexa can quickly place food orders for users.

Next month, Alexa will introduce new features that allow users to send event invitations to friends or handle their shopping.

The new Alexa has advanced capabilities for creating and managing event invitations. Users can easily plan these events and send them to friends via the Alexa app. The assistant’s ability to analyze last-minute event details makes social life more interactive and enjoyable. Moreover, Alexa now offers greater functionality through voice commands, providing support in all aspects of daily life. Amazon Alexa Plus introduces various innovations to enhance smart home efficiency and user experience.


Compatibility with Older Alexa Devices

Amazon’s new AI-powered assistant, Alexa Plus, is designed to be compatible with many existing Echo and Fire TV devices. However, some first- and second-generation Echo models will not support Alexa Plus.

Specifically, first-generation Echo, Echo Dot, Echo Plus, Echo Tap, Echo Spot, Echo Show, and second-generation Echo Show devices are not compatible with Alexa Plus.

These older models will continue to provide standard Alexa functionality but will not be able to access the advanced features of Alexa Plus.



Voice Assistant or Visual AI?

Amazon Alexa Plus integrates voice assistant capabilities with smart home control. Users will notice that the Alexa app collaborates with the voice assistant, providing many new features to simplify daily life.

Alexa is designed not only to respond to voice commands but also to efficiently fulfill user requests. For those who want to stay updated on breaking news and events, trying this new product will be an opportunity that Amazon Prime members won’t want to miss.


Amazon’s New Position in the AI Competition

Technology today is increasingly forcing us to choose between voice assistants like Alexa and visual AI systems. Alexa is now capable of analyzing user preferences and making tailored recommendations.

With this new Alexa, Amazon is empowering users to manage their smart homes more effectively.

In fact, Alexa is no longer just a voice assistant; thanks to its generative AI capabilities, it can better respond to user needs. By supporting AI models, Amazon is continuously enhancing the user experience.

As a result, Alexa and other voice assistants have become an indispensable part of daily life. Which one is more effective? That depends on users’ needs and personal preferences.